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F.P. Journe

I think for the big players like Rolex (with large/respectable market shares), there is also something to be said for “economies of scale.”

 

They can make certain movements that are of high durability/quality by spending serious cash $$$ (that close to all others cannot do, cost prohibitive or otherwise) and the fact that they produce over a million watches a year and can sell those pieces, helps them cover that durability/quality cost.

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