I'm totally excited...

May 22, 2023,23:30 PM
 

FHB didn't come from a traditional watch company - and look at the transformation of AP now being more valuable than Patek! Neither did Richard Mille, and both companies have been a big part of the transformation and modernization of watchmaking and even the point of sale.

Yes, there is always a place for legacy and family and watchmakers, but I think there is also a place for new perspectives. I think it will be interesting to see how the new CEO will elevate the experience to a proper multi sensory / surround sound luxury experience.

Maybe AP will finally improve the packaging, and upgrade from standard green boxes too!!

Anyway excited to hear her share her vision and plan for the future! With these family run companies, I get a sense a path has already been meaningfully set.

Cheers
Peter

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At least the new AP's will smell good.

 
 By: Thomas_3 : May 22nd, 2023-17:14
AP named Ilaria Resta as the new CEO. She is formerly the president of a perfume company. Moderator Edit: Source(s) removed, as it is not required for such a posting.

I'm thinking of the Vanilla smell of my early Hublot rubber straps :))

 
 By: Clueless_Collector : May 22nd, 2023-17:39
My one and only....still something that was a talking point during the 1990~2000s. ...  

Cool! Thanks.

 
 By: Spangles - Dr. Tabby : May 22nd, 2023-19:55

I love AP's direction...

 
 By: andrea~ : May 22nd, 2023-18:12
as long as she keeps it going and offers more mid size options I'm in.

Looking forward to seeing her unique influence on APs direction.

 
 By: ArmisT : May 22nd, 2023-20:41
Regarding her background, in Europe are fragrance and flavour somehow connected in the perfume industry? Perhaps the flavour R&D involves lip gloss/balm. Or is flavour another product/service line outside of perfumery? Truly intriguing background.

AP will come in very fancy glass bottles now. Nice!

 
 By: enjoythemusic : May 22nd, 2023-20:47
Will AP also be offering free samples? ;-)

I'm totally excited...

 
 By: pfang56 : May 22nd, 2023-23:30
FHB didn't come from a traditional watch company - and look at the transformation of AP now being more valuable than Patek! Neither did Richard Mille, and both companies have been a big part of the transformation and modernization of watchmaking and even ... 

Wishing all the best to AP!

 
 By: patrick_y : May 23rd, 2023-02:08
Don't know her at all. Thus, have no idea nor expectations. But I wish her and AP all the best!

kinda hoping she revives some of the classical strengths of AP

 
 By: xto : May 23rd, 2023-02:25
there was some chatter that some of the board was not very happy with the all-Royal-Oak, all celebrity, sneakers and hoodies of Bennahmias and I rather agree. Nothing against the R-O, but A-P has a legacy in the realm of Blancpain and Breguet and would be...  

Time will tell if FHB’s revolution will be sustained

 
 By: Greenwatch : May 24th, 2023-13:58
By AP new generation leaders. I am hoping that it will be better times for us consumers with the leadership change. To be honest, AP went into a different direction of wanting to own a piece of the retail space in the name of “getting to know the customer...