Audemars Piguet

AP named Ilaria Resta as the new CEO. She is formerly the president of a perfume company. Moderator Edit: Source(s) removed, as it is not required for such a posting.

My one and only....still something that was a talking point during the 1990~2000s. ...  

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as long as she keeps it going and offers more mid size options I'm in.

Regarding her background, in Europe are fragrance and flavour somehow connected in the perfume industry? Perhaps the flavour R&D involves lip gloss/balm. Or is flavour another product/service line outside of perfumery? Truly intriguing background.

Will AP also be offering free samples? ;-)

FHB didn't come from a traditional watch company - and look at the transformation of AP now being more valuable than Patek! Neither did Richard Mille, and both companies have been a big part of the transformation and modernization of watchmaking and even ... 

Don't know her at all. Thus, have no idea nor expectations. But I wish her and AP all the best!

there was some chatter that some of the board was not very happy with the all-Royal-Oak, all celebrity, sneakers and hoodies of Bennahmias and I rather agree. Nothing against the R-O, but A-P has a legacy in the realm of Blancpain and Breguet and would be...  

By AP new generation leaders. I am hoping that it will be better times for us consumers with the leadership change. To be honest, AP went into a different direction of wanting to own a piece of the retail space in the name of “getting to know the customer...