At least the new AP's will smell good.

May 22, 2023,17:14 PM

AP named Ilaria Resta as the new CEO.  She is formerly the president

of a perfume company.

Moderator Edit: Source(s) removed, as it is not required for such a posting.
This message has been edited by patrick_y on 2023-05-23 02:07:24

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I'm thinking of the Vanilla smell of my early Hublot rubber straps :))

 By: Clueless_Collector : May 22nd, 2023-17:39
My one and only....still something that was a talking point during the 1990~2000s. ...  

Cool! Thanks.

 By: Spangles - Dr. Tabby : May 22nd, 2023-19:55

I love AP's direction...

 By: andrea~ : May 22nd, 2023-18:12
as long as she keeps it going and offers more mid size options I'm in.

Looking forward to seeing her unique influence on APs direction.

 By: ArmisT : May 22nd, 2023-20:41
Regarding her background, in Europe are fragrance and flavour somehow connected in the perfume industry? Perhaps the flavour R&D involves lip gloss/balm. Or is flavour another product/service line outside of perfumery? Truly intriguing background.

AP will come in very fancy glass bottles now. Nice!

 By: enjoythemusic : May 22nd, 2023-20:47
Will AP also be offering free samples? ;-)

I'm totally excited...

 By: pfang56 : May 22nd, 2023-23:30
FHB didn't come from a traditional watch company - and look at the transformation of AP now being more valuable than Patek! Neither did Richard Mille, and both companies have been a big part of the transformation and modernization of watchmaking and even ... 

Wishing all the best to AP!

 By: patrick_y : May 23rd, 2023-02:08
Don't know her at all. Thus, have no idea nor expectations. But I wish her and AP all the best!

kinda hoping she revives some of the classical strengths of AP

 By: cmdoehlert : May 23rd, 2023-02:25
there was some chatter that some of the board was not very happy with the all-Royal-Oak, all celebrity, sneakers and hoodies of Bennahmias and I rather agree. Nothing against the R-O, but A-P has a legacy in the realm of Blancpain and Breguet and would be...  

Time will tell if FHB’s revolution will be sustained

 By: Greenwatch : May 24th, 2023-13:58
By AP new generation leaders. I am hoping that it will be better times for us consumers with the leadership change. To be honest, AP went into a different direction of wanting to own a piece of the retail space in the name of “getting to know the customer...