Bruno.M1
4155
Not much to add
Jan 15, 2017,00:16 AM
This is so true
Zenith has probably on off the most interesting histories in watchmaking
Maybe the most important. It does not have the prestige we find a for example patek but they don't need too
Indeed, if you look at all the contests and prizes zenith won, it's unbelievable they don't use these facts much more.
Look what mr Biver did with blancpain decades ago. Blancpain was NOT a high end watchmaker ( open a 1960 50 fathoms) and what did blancpain offer us between 1880 and 1980? As good as nothing.
Nevertheless mr Biver reinvented the brand and made most believe that blancpain was top and very high and since 1735.
So if he can do all of this with a brand which imo lacks serious history, imaging what he can do if he reads the books manfred rössler and mr duval wrote.
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Challenges the new Zenith CEO needs to face - quickly and sustainably!
By: Ornatus-Mundi : January 14th, 2017-08:19
With the departure of Aldo Magada and the arrival of (interim) CEO Jean-Claude Biver, I believe it is high time for us to consider the areas needing significant improvement. Zenith is a brand that almost exclusively relies on one single - albeit significa...
Fantastic article Magnus
By: Mario : January 14th, 2017-08:33
I am one of those people mentioned who would like to have and El Primero movement is the collection. But haven't taken a fancy to any Zenith watch is over a decade.
Valid point Magnus
By: MCG (Markus) : January 14th, 2017-08:43
I support most of them. However, it contains a strategy for the next 15 years... ;-) The foremost most important point is: Zenith needs to make money again in order to reinvest it for the improvement of the general value proposition you described so well....
To Magnus:
By: MCG (Markus) : January 14th, 2017-10:02
It seems that JCB does not want to change to much on the products side, and more on the communication side: Here a brandnew interview from NZZ, also regarding Zenith\'s strategy: It seems difficult to post links here...
Zenith's most famous watch is also its biggest weakness
By: piccolochimico (aka dsgalaxy1) : January 14th, 2017-09:00
I agree If it were up to me, the ultra-top high end would not need to be continued. Marvellous watches without doubt, but not ‘Zeniths’. Zenith is part of LVMH group, so they might share resources and technologies. No reasons to "fight" each other, so ass...
I certainly agree with you on most points...
By: JToddH : January 14th, 2017-10:08
As Zenith has certainly established its technical prowess, providing a modern "twist" to the El Primero would certainly be a step in the right direction, but one that mostly only established connoisseurs would appreciate. My pragmatic side concedes that m...
This is a very interesting article Magnus
By: Mark in Paris : January 14th, 2017-16:03
for an interesting moment of Zenith's life. First, I think there really is a difference between people going that deep into the watch world, reading about watches on the net, and the other type of clients which have never cared about going any further tha...
One way could be to have something like...
By: Ornatus-Mundi : January 15th, 2017-02:53
The heritage The contemporary The avantgarde That way different clienteles could be reached, and each collection could have distinct, well-developed and defined features, but also cover different price points. A recognisable Zenith design code that could ...
Great article, Magnus!
By: syf : January 14th, 2017-19:44
To me there's so much under exploited quality and value in Zenith's current catalogue that marketing strategy and repositioning of the brand will certainly help greatly. I hope we see a new Zenith emerge, and the idea of a totally new evolution of the El ...
Not much to add
By: Bruno.M1 : January 15th, 2017-00:16
This is so true Zenith has probably on off the most interesting histories in watchmaking Maybe the most important. It does not have the prestige we find a for example patek but they don\'t need too Indeed, if you look at all the contests and prizes zenith...
Zenith must energize the USA market.
By: rdenney : January 16th, 2017-02:18
But it won\'t be easy. To sell well here: it must be a status symbol, it must be more widely available, it must be advertised, it must be written up in men\'s style and executive lifestyle magazines, and it must be reasonably serviceable. Nataf was the on...
Good points
By: Spangles - Dr. Tabby : January 16th, 2017-10:04
Definite yes to a chronometric certification standard for performance and advertising.
A great review! Thanks!!
By: gup502 : January 22nd, 2017-19:10
The brand "Zenith" to watch collectors represents reliability and accuracy, a fairly high percentage of components of an entire watch are manufactured in-house. Needless to say there is a rich history in horology but you are right about the brand. The fac...
Hi Magnus
By: 41northpole : February 10th, 2017-09:03
A very worthy post on the current position of Zenith. In the UK it seems Zenith really doesn't seem to capture the imagination of the Omega and Rolex buying public like it should, with the heritage behind it (I could say the same for Longines, just look a...