JToddH[Moderator]
2670
I certainly agree with you on most points...
Jan 14, 2017,10:08 AM
As Zenith has certainly established its technical prowess, providing a modern "twist" to the El Primero would certainly be a step in the right direction, but one that mostly only established connoisseurs would appreciate.
My pragmatic side concedes that most purchasers of such pieces base less of their purchasing decision on technical but rather aesthetics. This can certainly be seen by the meteoric rise of Hublot in the early days, when the original ETA based Big Bangs stormed the industry. This success gave Hublot the time and resourses to emerge into the full fleged manufacture that it is today.
Zenith, on the other hand, has a rich heritage and is already technically established. In my mind, all Zenith needs to do is update the exteral design of their watches. As much as I love and respect the El Primero, many of the cases (to me) are a bit dated...and this is an area where Mr. Biver certainly excels.
My prediction is that the first line of business (that we'll see) from Zenith under JCB will be new cases for El Primero, maybe even multi-component cases that will allow more variations and yes, LEs. Knowing JCB, he works at the speed of light so I would bet that we'll see new announcements at Basel.
My crystal ball also predicts more emphasis on the Pilot series. It's solid and established with nothing to really change but perhaps some new variation.
This is an exciting time for Zenith and I've no doubt that following Basel, there will be a renewed interst in the brand.