Vacheron Constantin

One of not Many...

This latest marketing tagline had me wondering what phrases were used by Vacheron & Constantin over the years. Here is a sample of what I found from fifty plus years ago (translated where required).

1828: Fabricants d’Horlogerie, Geneve (Europe).

1884: Watch Manufactory Established 1810 (America).

1892: Best Time Keeping, Machine Made, and Artistic Hand-Finished (America).

1894: Finest Quality of Watch Movements, Fitting all Sizes of American Cases (America).

1902: The Highest Achievement in Watch Construction (America).

1908: Special Railroad Movements (America).

1938 Precision and Beauty (Italy).

1939: The oldest watch factory in Geneva since 1785 (Europe).

1940: The most popular watchmakers (Italy).

1942: Leading Swiss Watch Factory, Clocks, Jewels (England).

1944: A Great Name in Watchmaking (Europe).

1947: Honor and Tradition, Watches of Distinction since 1785 (England).

1947: The Watch of Our Time (Europe).

1950: Oldest in Tradition Foremost in Progress (America).

1952: World’s Leading Watch Manufacture (Europe).

1955: The Oldest Watch Factory in the World in Geneva Since 1755 (America).

1955: Do better if possible, which is always possible (Europe).

1957: Pioneer Watchmakers for Two Hundred Years Still in the Forefront of Progress (America)

1967: Since 1755 Vacheron Constantin gives the watch its nobility (Europe).

1968: The first watch factory in the world in Geneva since 1755 (America).

Personally, I love the 1938 Italian phrase; Precisione e Bellezza. How do you feel about the new campaign or the concept of brand ambassadors?

💰210 Marketplace Listings for Vacheron Constantin›

Excellent census, my friend. I really like the 1955 motto: "Do better if possible, which is always possible ". [nt]

By: amanico : September 4th, 2018-11:17

I agree! It is shame that VC is always in the shadow of PP. My heart always beats more for VC than for PP. [nt]

By: Walter2 : September 4th, 2018-13:43

1933 could have been an interesting year

By: Tick Talk : September 5th, 2018-07:30

It was that year when V&C and PP were in discussions about sharing manufacturing facilities and even calibers. The idea didn't flourish, however. Charles Constantin, great grand-nephew of Francois Constantin, recognized that by 1936 PP was marketing aggre...

In the seventies PP had a partnership with VC and AP, caliber PP 28-255, caliber VC 1121, caliber AP 2121 (Nautilus, 222, Royal Oak) [nt]

By: Walter2 : September 5th, 2018-09:56

Lasted longer with AP than PP

By: Tick Talk : September 5th, 2018-14:37

for them it was a stop-gap until the cal 310 SC. We should also acknowledge JLC as the ebauche maker, a 4-way partnership not likely to be repeated.

I know, JlC made de ebauche EXCLUSIVE for PP, AP, VC, but JlC never made own watches with this movement.

By: Walter2 : September 5th, 2018-15:19

But i like to say, this for me one of the most beautifull and interesting movements, it is the flates of his art (2,45mm without date), the FP 70 (2,4mm) has a decentral rotor, the Lassale calibers had flying wheels but the never worked more than one week...

are you sure?

By: Tick Talk : September 5th, 2018-17:36

...

that quote from Francois Constantin is still fresh.

From him? That I didn't know. Thanks! [nt]

By: amanico : September 5th, 2018-07:28

Yes, in a letter dated 1819

By: Tick Talk : September 5th, 2018-08:03

As the travelling salesman for V&C, Constantin would hear from their customers about various issues with quality control. He frequently wrote back to Vacheron in Geneva to urge them to try and improve initial quality and speed up repairs for those pieces ...

Very actual words! [nt]

By: amanico : September 5th, 2018-08:27

I feel the same way

By: respo : September 6th, 2018-05:38

That is still the Vacheron Constantin ethos. And 1955 was a very good year for V&C. respo

If the 'Big Three' are still PP, AP and VC, then VC is still the coolest and most elegant. [nt]

By: kjkt3 : September 4th, 2018-13:56

I agree 100% [nt]

By: Walter2 : September 4th, 2018-14:54

What a fun read!

By: greatpa : September 4th, 2018-14:50

Digging the one from 1950, maybe because it would be the most timeless phrase still duable today.

The celebrities have changed but the idea is the same

By: Tick Talk : September 5th, 2018-07:40

V&C relied on associations with royalty in the past as a form of celebrity endorsement. Same concept as today's athletes and artists, etc. It seems a common theme over the years was to try and balance tradition with innovation. The phrases from 1892 a...

Brand ambassadors

By: Jurry : September 5th, 2018-11:31

You asked an opinion regarding brand ambassadors. I have mixed feelings. From an entrepreneur business point of view: it’s a concept that, if executed properly, typically leads to increased name recognition. Theoretically that should lead to more sales et...

One of not Many...

One of not Many...

Excellent census, my friend. I really like the 1955 motto: "Do better if possible, which is always possible ". [nt]

I agree! It is shame that VC is always in the shadow of PP. My heart always beats more for VC than for PP. [nt]

1933 could have been an interesting year

In the seventies PP had a partnership with VC and AP, caliber PP 28-255, caliber VC 1121, caliber AP 2121 (Nautilus, 222, Royal Oak) [nt]

Lasted longer with AP than PP

I know, JlC made de ebauche EXCLUSIVE for PP, AP, VC, but JlC never made own watches with this movement.

are you sure?

........ show me the watch! [nt]

+1! [nt]

Indeed, a phrase with real meaning

From him? That I didn't know. Thanks! [nt]

Yes, in a letter dated 1819

Very actual words! [nt]

I feel the same way

If the 'Big Three' are still PP, AP and VC, then VC is still the coolest and most elegant. [nt]

I agree 100% [nt]

What a fun read!

The celebrities have changed but the idea is the same

Brand ambassadors

Well said

Great post Dean!

Robert, we should

I love that idea! [nt]