One of not Many...
This latest marketing tagline had me wondering what phrases were used by Vacheron & Constantin over the years. Here is a sample of what I found from fifty plus years ago (translated where required). 1828: Fabricants d’Horlogerie, Geneve (Europe). 1884: Wa...
1933 could have been an interesting year
It was that year when V&C and PP were in discussions about sharing manufacturing facilities and even calibers. The idea didn't flourish, however. Charles Constantin, great grand-nephew of Francois Constantin, recognized that by 1936 PP was marketing aggre...
Lasted longer with AP than PP
for them it was a stop-gap until the cal 310 SC. We should also acknowledge JLC as the ebauche maker, a 4-way partnership not likely to be repeated.
I know, JlC made de ebauche EXCLUSIVE for PP, AP, VC, but JlC never made own watches with this movement.
But i like to say, this for me one of the most beautifull and interesting movements, it is the flates of his art (2,45mm without date), the FP 70 (2,4mm) has a decentral rotor, the Lassale calibers had flying wheels but the never worked more than one week...
Indeed, a phrase with real meaning
that quote from Francois Constantin is still fresh.
Yes, in a letter dated 1819
As the travelling salesman for V&C, Constantin would hear from their customers about various issues with quality control. He frequently wrote back to Vacheron in Geneva to urge them to try and improve initial quality and speed up repairs for those pieces ...
I feel the same way
That is still the Vacheron Constantin ethos. And 1955 was a very good year for V&C. respo
What a fun read!
Digging the one from 1950, maybe because it would be the most timeless phrase still duable today.
The celebrities have changed but the idea is the same
V&C relied on associations with royalty in the past as a form of celebrity endorsement. Same concept as today's athletes and artists, etc. It seems a common theme over the years was to try and balance tradition with innovation. The phrases from 1892 a...
Brand ambassadors
You asked an opinion regarding brand ambassadors. I have mixed feelings. From an entrepreneur business point of view: it’s a concept that, if executed properly, typically leads to increased name recognition. Theoretically that should lead to more sales et...
Great post Dean!
Reminds me of the old days...sigh! Now I am curious about 1908! Thanks for this, my friend! respo