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Vacheron Constantin

I used to think the same way...

 

Then I realized, almost all of these brands are owned by some conglomerate and these brands are all just looking for a niche. In the music world, bands are "manufactured" by music studio executives who have identified an uncatered-to niche in the market. Bulgari makes a great watch in the Octo Finissimo - it's won more awards lately than I can count. Chopard is a true family-owned brand like Patek Philippe. Rolex is run by a board and is not family owned, but independent from everything else.
While Vacheron Constantin has mostly stuck to its true roots, (with some weird moves here and there like the move away from Geneva Seal movements in some watches) it is a true watch brand. BUT, even true watch brands are profiteering opportunistic companies. And all the executives are looking for their next big sales bonus.

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