...including packaging, collateral, branding, marketing, writing, advertising, photo shoots, press checks, press releases, etc. I enjoyed the chaos of that. As I got older I concentrated on branding, graphic design, and print/web when it was getting started (I'm old) : ) That's the reason I was usually the last guy to be fired when the company was going under, as many did in those days. My big mistake was being in the hardware space. But SAAS wasn't a thing back then...