But I do always ask the question - what exactly is proprietary for Hodinkee that enables them to build a lasting brand? With watches and other fine collectibles there is plenty of design and engineering related innovation at varying degrees and levels. Hodinkee as of yet is a good content / media company but until they make their own in-house watches and create more proprietary technology, I don't see this going much further in the long term for collectibility.
Looking the other way...my hope perhaps they can consider developing their own independent, well executed pieces, leveraging the LVMH house for expertise. I'm sure the product would be excellent, highly collectible, and hopefully they use a different name
Cheers
Peter