DrStrong
[Rolex Moderator]
6930
Yes they are persistent
and also a bit conservative ;-) and not only in their ad campaigns...
Now things are beginning to change, but for how many years has Rolex just produced the same models over and over with only very small evolutions....while other brands were discovering new complications and new material ?
Rolex ads Part I: The Submariner
some memories, some great pictures, some cool designs...enjoy !...
Fantastic ads, Jeff
These are candy for the eyes! I specially love the French one with the GMT and the Sub side by side... Can't wait to see you part II! Best. Nicolas
Very intersting set of ads - Thank you Jeff!
Rolex always be a big sponsor of yachting - you gave the proof ! cheers Nicolas
Hi, Doc - is the subtext of this post . . .
. . . that Rolex owes it's commercial success in no small part due to it's persistent advertising campaign? I remember seeing ads back in the '60s . . . I'm sure the cumulative effect was instrumental in my selection of a Rolex AirKing as my first watch i...
Yes they are persistent
and also a bit conservative ;-) and not only in their ad campaigns... Now things are beginning to change, but for how many years has Rolex just produced the same models over and over with only very small evolutions....while other brands were discovering n...
Rolex's fundamental conservatism is, perhaps, their . . .
. . . greatest strength. How many people have never given a second thought about watches in general, yet when they're successful enough to spend a tidy sum of disposable income have decided on a Rolex because of the years of persistent advertising in main...
