My tenant and Rolex/Patek/Piaget afficianado says he remembers back in the Sixties and Seventies you couldn't give away a Rolex, nobody wanted them(?). Anyway, once the yuppies started buying them as a status symbol ("I want that watch that James Bond and Jacques Cousteau wear!"), prices went up like crazy (still overpriced today). Maybe there are other stories out there, anyway....Thanks! ^_^