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Rolex

Help me appreciate the Pepsi

 

So I was pretty excited when Rolex released the GMT master II Pepsi, and equally disappointed when my turn came up and the AD called. It’s been about a year now since I’ve owned it and my feelings pretty much revolve around “meh”

I enjoy watches for the finish quality, mechanical innovation, heritage, and usability.

On the pro side, the Pepsi has the PAN AM thing, and the platinum bezel is very nice.

The finish quality in Rolex took watches is what really annoys me at this price point, the brushed sections are industrial grade and the polished sections resemble a tin can. My Seiko at Marinemaster LE is in the same league at 1600usd, Oris comes to mind as well in that regard.

In contrast, both my DJII, Sky Dweller, and first release Yakhtmaster have noticeably better case finishing. Their no Vacheron but it’s certainly acceptable for the price point. The Pepsi however is at the bottom of the barrel.

Given what I see, the Pepsi should be a tough sell at its current retail point. So what’s the fuss about? Am I missing something? I feel like there is something I need to be looking for when wearing the watch to appreciate it, just not sure I know what that is.









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