price, thus losing out on an opportunity' or providing the buyer that opportunity? It has certainly come down to investment. If you had a chance to buy say 5 Rolex sports watches at retail, would your eyes light up, and imagine dollar signs? It's unfortunate, but the guy having saved up for his dream watch will either need to pay the premium, or find another dream watch. That other dream watch could be purchased at a discount....again economies of scale, working the other way. Why bother chasing one particular brand, when there are other choices.