As I stated, I have no interest in any of these models. But imagine that you're really wanted a specific watch, nothing to do with the hype, just of a specific reason, perhaps to complete a collection etc. I understand you could go for another brand. But not everyone wants 10 watches plus (like probably everyone on this site).
But yes I agree with you, I really don't care about them and would be indeed put off by this hype anyhow.
br,
Dirk