Modern Patek - Tiffany or no Tiffany on dial? | Patek Philippe

Modern Patek - Tiffany or no Tiffany on dial?

Hi -

I wanted to get purists opinions on how they feel about having "Tiffany&Co" on a modern Patek dial? Do you feel this makes the Patek more special? Do you feel this just clutters the dial and the overall design of the watch?

I was looking at a 5960P the other day and I realized after a minute or two that the dial had the Tiffany logo printed just below the Geneve on the dial. I was ambivalent about it - What do you think?

I know that on some vintage Pateks Tiffany& Co dials may be extremely coveted - but on a Modern watch - do you care or not?

Thanks,

asg

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Ambivalence is a good way to describe it...

By: Nomer : May 25th, 2011-09:54

Insofar as ambivalence is the state of having simultaneous conflicting feelings, it seems a good way to describe it. I personally dislike it on modern watches since it adds clutter and my primary "brand value" comes from the watch rather than the retailer...

Prefer it

By: Park : May 25th, 2011-10:11

I'd prefer it, primarily because of a long affection for the service and values at Tiffany. Whether I would pay more is a different question. Park

maybe better for the value , but I don't like it

By: Bruno.M1 : May 25th, 2011-11:13

I almost hate it I never understood why some people would pay more for a watch which has the name of a retailer on the dial. And I wonder if that hype will last forever

personally. . . .

By: eloise : May 25th, 2011-13:38

i prefer simplicity - without the tiffany on the dial. one reason that i like patek watches is the fact that they are simple - even when "complicated." if i am going to have something additional on my dial, i'd prefer it be functional (date, small seconds...

Apathetic...but

By: mjnoumoff : May 26th, 2011-04:27

Frankly the addition of Tiffany and Co on the dial does not matter very much to me. The font is relatively small so that in my opinion it does not detract from the beauty of the dial. Also although we don't want to admit it as we are paying for this very ...

I guess its personal

By: ChristianDK : May 26th, 2011-04:40

I have no relationship/have never been to tiffanies, so I would prefer it without it, as I think it looks simpler=nicer to my eye. But I can perhaps understand people who have a longstanding "relation" or understanding of the retailer. form a monetary per...

what if T&Co. became mass like Zales in the future?

By: doublesix : May 26th, 2011-05:15

then what would you prefer on your watch?

Good responses...some comments...

By: asg : May 26th, 2011-10:04

Thanks everyone for your thoughtful replies. Further to the point about Tiffany's being Mass Market like Zales - Well, to me, at present the Tiffany's name has less panache than in years past. Now, Tiffany's is peddling its silver jewelery by the shipping...

Tiffany and Patek

By: dan1 : May 26th, 2011-15:16

Yes you can request that Tiffany is not on the dial. But if it is already there they are unlikely to replace a dial. Where on the dial the "Tiffany" is placed is determined by Patek. Which watches are Stamped with the Tiffany name is mostly determined by ...

Not for me

By: Davo : May 26th, 2011-22:13

but I know my wife would appreciate it.

I have one watch with Tiffany stamped on the dial, a

By: whit : May 27th, 2011-07:34

3923. On that watch, the placement and the size of the lettering is not disruptive to its appearance, but I would rather it not be there if I had a choice. There just seems so much fuss about dials and the value demanded for some pieces ... simply amazing...