Mark in Paris
[Purist]
10488
New PATEK.COM website format
Hi everyone,
Patek Philippe has just launched a new format for its website, here: patek.com
It has been implemented to be more user-friendly with the modern devices like smartphones of course, as more than 50% of all users browse patek.com with them, but also tablets etc... It also aimed at improving the overall design, legibility and navigation compared to the previous one.
It is composed of 3 main menus (“Collection”, “Company”, “Retail & Service”) which presents quite clearly where to go depending on your needs.
Also, about the search engine: "as a new and important factor, Patek Philippe has introduced search filters that address the needs of three specific target groups: the basic filter for everyone who wants to get acquainted with the brand, the advanced filter for knowledgeable users, and the free search based on keywords."
Please note that there is also now the Price information (Swiss Francs including VAT) applied in the Geneva Salon, and that's quite a change.
There seems to be much further details on craftmanship techniques and time pieces, you can get the last ten years' press releases or still purchase books etc...
After browsing the new site for a moment, I find it quick, much clearer and the specific topics like the calibers and details on other subjects than watches are much easier to find.
It would be interesting to have your feedback in the future but I think that, as the use of internet changes, the presentation of a traditional brand's website has to evolve as well.
Thank you for reading!
Best, Mark
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Addendum: Moonphase setting module
As our friend Logotype posted, we were wondering if the Moonphase setting tool was still on the new PP website. In fact it is still there!
I received today a message from Patek Philippe, showing their appreciation of your support and interest for the brand.
You can find it by two different ways:
- The tool is available on the page (at the bottom) of the references that display a Moonphase indication (PC and AC references or simple moonphase models like the 5712 etc...)
- It is also available in the Retail & Service -> Instructions of Use, then enter your model's reference and you'll see the list of the versions with a clickable "Moonphase" mention (see my screenshot below).
Thanks Logotype for the question and to Patek for the quick feedback 
Mark
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New PATEK.COM website format
Hi everyone, Patek Philippe has just launched a new format for its website, here: It has been implemented to be more user-friendly with the modern devices like smartphones of course, as more than 50% of all users browse with them, but also tablets etc.....
Updates look good!
To my eye anyway, it is much more user-friendly and informative. No doubt I'll find myself being distracted here more than once Thanks for bringing this to our attention Mark! All the best, Niall
Yes i glanced into the website , its very concise informative and clear.
Congrats to Patek. Cheers to the brand we patronize. Geross
It looks great! Thanks for sharing. But :(
What’s up with this: “Current price including VAT applicable at our Patek Philippe Salons in Geneva, Switzerland. Authorized retailers may determine the price to their customers.” I don’t like this at all!
A disclaimer for legal or regulatory purposes.
I suspect the caveat about ADs determining their own prices is designed to prevent claims of "price fixing" or something else that rule-makers don't want manufacturers to do. Park
One big issue with the dealer locator in the US
it only lists the formal name of the stores (alphabetically) then gives the address where dealers are located. But a watch buyer can’t know in advance if a store sell Pateks so you don’t know who to look for. That leaves 90 stores to search through. You c...
Thank you for the info Mark
It looks indeed much clearer and modern. Not that the old site wasn't good but it was starting to look quite old fashioned and was in need to be revamped like anything that has been been made lon ago. And on internet things are moving fast so this was a m...
Indeed, clearer and modern
and I agree with you as I like also the former site (as a PC user), even though things were sometimes more difficult to find :p Thanks for your feedback Mike. Best, Mark
Moonphase
Patek used to have an interactive Moonphase Indicator on their site. I used this as a reference when setting a perpetual calendar. This link no longer works/page doesn’t exist. I haven’t been able to find it after the launch of the new site. Wish this pag...
Moonphase page indeed!
I tried to find it after I saw your answer and indeed it seems it is not there anymore. I think that we can have this information easily on the net but I used to go on this page to set my 5712 too. Thanks for mentionning, we'll see if they wish to add it ...
==== UPDATE on the Moonphase setting tool =====
Hi Logotype, I've received a message from Patek Philippe who wished to provide a useful answer to our members. Please have a look at the bottom of my first post. Good news, the moonphase setting tool is still there! Let me copy a part of the answer here: ...
Thanks for the update Mark... and Patek of course
This was long due. Great they recognize the amount of traffic coming through mobile devices and make the navigation more user friendly. Now as far as retail prices go I am sure it will create some friction as the local price is a function of import duties...
Yes, this is quite welcome considering today's habits
About retail prices, I think that it is indeed made to give a base for customers, even if we have to make a little calculation locally. Thanks for the comments keks Best, Mark
Even better than retail price information is: the height of the watch is shown now and the material of the dials!
That is, to me at least, a big, big step forward and saves a lot time looking on the net what height a watch in interest has got, what the dial is made of. These information is important to me. Thank you for the news ... but it is actually not news as we ...
Indeed Moritz!
The height is a very important info for me too and I also had to struggle to find them around the net. Thanks for mentionning this detail. Concerning the dial, it seems to me that these infos (decoration) were already available, weren't they? I didn't not...
The new web site was very helpful in identifiying solid gold dials from Patek
I have counted three solid gold dials ...
So I understand special dials material are mentionned
That's very good news, thanks Moritz for the heads-up. Best, Mark
Website is a little slow...
Then again, I shouldn't blame the website, I should blame the internet speed! I like it's much more media rich. I wished there were more individualized stories and descriptions for each piece. I also wished it were more educational.
It is ok on my side
but yes, keep us updated if you face these slower periods again. I must say that your last comment (detailed descriptions) is something I share as well. I imagine it is also a question of taking into account clients who are not as interested in watchmakin...