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Patek Philippe

My take

 

Patek loves building anticipation. Give it to the ladies - make the men want it more.

Or -

Patek loves screwing with "us".

"Normal" people dont think like us. We arent the only people who buy watches. I'm sure some fashion mag will print that this is the hottest watch and 150 will sell in a day. How many more do they really need to make to have a good ROI on the investment??

Or -

They really do beat to their own drum. They dont give an S what anyone thinks. Hell, they kicked the geneva seal in the tush, snubbed their nose at Swatch and are doing it their own way. To me, they gained some respect from me today. Wouldn't have been my choice or recommendation to launch with this watch, but then again, I am in healthcare.

Or -

they jumped the shark.

Time will tell.

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