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Omega

Let me criticize.

 

It's one thing to "price...at the upper end" of some theoretical range but charging $9000 for a $5000 watch because it is linked to a movie is beyond that nebulous standard. This is a company milking loyal customers. And it seems to be in Swatch's DNA when it comes to Omega. "Olympic" watches and "Bond" watches always carry a hefty premium.

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