Omega

Just saw this new Omega Seamaster Aqua Terra light weight sports watch, only 55 grams. The watch also features Omega’s first Ti movement. Everything looks promising, no date, nice hidden crown.... until I saw the price....really!? Is it a typo? ...  

It’s just me, I’ll rather spend this amount on a heavier Lange 😬

. . . and how many watches Omega will have to sell to cover them. ;-)

Unless this is smaller independent companies but a conglomerate? We’ll see ...

Unfortunately Omega is no Richard Mille and won't be able to pull it off. As they say in the mechanical sports area for all components: - it can be light - it can be strong - it can be cheap Pick two adjectives among the three

“User friendly” 😂 I’m not ready to pay this level of dough yet for the brand, just me.

Though (sadly) I feel its aesthetically underwhelming

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I do not see however how all of this would be relevant for the typical Omega customer ...at that price point.

HK $ 48,600 is US $ 6,194 (maybe OK). Singapore $ is US $34,991 (not a chance). Zimbabwe $ is US134 (bargain!) Where to buy? Best Clive

...well after I saw the price I had to shake my head in bewilderment. Who is their target audience for this watch? The über rich will probably go for RM, AP, or even Hublot for a "haute horology" piece. Meanwhile, the average Joe Schmoe won't even enterta...  

as the credit card you need to pay for it ;-))

but at that price point there are a lot of serious competition. Read that some golfers might be spotted with this in the upcoming Masters Best regards

then Track and Field etc Eventually make it popular and can lower the cost with economy of scale to benefit us 😊

😄

And then start to have application pieces.

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As already mentioned, RADO introduced the Hyperchrome Ultralight back in 2016, at 56 grams, using a mix of SiN ceramic and hardened Ti on the exterior, and aluminium bridges for the movement., and all for $2500 ish. Most of the R&D has therefore been done... 

And it may be my first watch from the brand. It ticks a lot of boxes for me. M4

1) We're now talking about Omega (even if we're baffled by the price) 2) Omega's other pieces now seem more reasonably priced 3) Omega may get much press in the sports word over this lightweight piece (even though other manufacturers already precede Omega... 

Their 1948 SeaMaster in Pt sold out for the 70pcs each model so I assumed at least 140 well heeled collectors will be ordering these.

Just add a fruit motif on the dial for next year.

I'm sure purists would have a few good ideas if we were running the show!

Breitling had a Superocean Chronowerks priced at $39,000...few years back. This is of a similar idea. I doubt those watches sold well and I doubt they’ll maintain their value in the collectors market. I feel this Omega, while a cool timepiece, is not pric... 

I don't know how to interpret this but I totally agree with your view of what watches people will choose. Maybe this is a transition to making the brand more upscale...one step for Omega, one giant leap for Swatch

But that pricing is just insane.....

but I just cannot see myself (just me) paying this amount without some complications or higher end finishing etc.

so I think another version is highly possible.