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Officine Panerai

Very comprehensive and informative review.

 

I think Panerai is successful in pinpointing what exactly that the public likes about their watches...maybe it's the simple design, or the curves of the case or  the shapes they use.  Whatever it is, they've managed to hone in on it and keep it consistent so that their core customore base stays loyal.  However, they also realize that the brand needs to be dynamic to survive in the marketplace by gaining new customers and peaking interest in existing ones.  To do this, they make small changes, enough that there is a difference but not so much that it completely changes the look of the watch and thus they gain  repeat customers.   It's simply more of a good thing and who doesn't want that. 

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