the main stream, it's a bit more difficult (to fathome) than others. Having gotten out of the..cult niche..has it's price to be paid. As recently as 15 years ago, when you wanted a PANERAI, you went and bought yourself a PANERAI. When the brand got out of the..catacombes..it had to "rethink" itself. Nowadays people choose a Panerai...over...another brand and the ones that still "insist" on a PANERAI minimum standard are: you, me and another handful of hopeful romantics...