it is an industry wide phenomenon,.I also believe that, where Panerai is concerned, the tones are a bit harsher because of the percieved heritage of the company. The true purists, would like to litterally "freeze" the Heroic phase of the company's history into a carbon case (much like Han Solo in Star Wars) and keep it there for eternity. Thing is, Panerai must have decided to add another layer to the history of the company (after the MarinaMilitare, the Pre-V and Post-V eras) and produce street watches one side and advanced level diving instruments (the Submersible line) on the other side. Will this blow up on their faces? Let's wait and see