And what’s more, miami is the gateway to Latin America and the design district is filled with wealthy tastemakers from there. It’s a huge marketing give-up to pull the boutique out of that location that extends far beyond the US. To put things in perspective, the area where this boutique is exclusively watch boutiques— Vacheron, Lange, Panerai, IWC, Tourbilion (multiple brands), Hublot and close by is Rolex, Omega, Grand Seiko and others.