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Jaeger-LeCoultre

Something good, something bad.

 

I like the dial, more than the previous MUT releases. The rest is a mixed bag. Long term, the need for weird custom straps is going to drive somebody mad one day.

Movie tie-in is an odd choice for JLC, a brand that usually lets its watchmaking do the talking. Less true today than ever, but this could sell ultra-thin dress watches to the young and affluent Instagram generation. If yuppie fashion circles back to ultra thin watches, after decades in the wilderness, this watch will go down as a clever move. If it backfires, we can quietly forget this partnership and it will become an obscure collector piece one day.

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