It was a collaboration project with Hodinkee and while it sold out immediately, views among the watch nerd world seem to be a little mixed on it I think because of the collaboration with Hodinkee. While I'm not the worlds biggest fan of the dink at the moment, I picked it up as I thought it was fairly fetching (at least to my eye) with the gray 24 hour bezel, and provides a fair amount of value (workhorse Swiss Sellita Sw330-2 movement, decent size proportions, included both a cordovan two-piece strap and nylon NATO strap, and what I think is becoming a uniquely Unimatic design ethos) for $1,300.00 USD. So far it's been a pretty enjoyable watch to own and not one I really worry about being stolen or damaged while traveling (which was my goal when purchasing).