I like the style of the numerals on the GO. But the more I looked the more I realized this is a tighter race than originally thought. The JLC is super clean and snappy looking. Also its hands are uniquely cool and fun. Both brands have earned high respect and have fine histories. I would still pick the GO but only by a cat's whisker. I have no inkling of the price difference between them but does that really matter if you can afford either one?