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Jaeger-LeCoultre

Geo watches

 

I really think JLC made a big mistake in calling this family of watches " Geophysic ".  The result is that the name is being used on watches which have no relation to the original Geophysic which rather devalues a historic name. I'm surprised that JLC with their strong sense of their own history would do that.


How much better it would be if the family was called simply "Geo" and included watches of a precise and scientific character.

Then "Geophysic" could be used exclusively for the TT 1958 (as it should),  this watch would be the "Geomatic" and I'm sure JLC could come up with other "Geo-" names such as "Geographic" or "Geotechnic" or "Geochronic" as appropriate.

It's not too late!


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