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Jaeger-LeCoultre

Do we think the younger generation is not here?

 

I think the post COVID years has eased any concern that I had about the next generations buying mechanical watches.


They are here.  And they are here in numbers and with big wallets. 

In fact, it’s these next generations that I blame totally for the rise in indies, the rise in resale and all the crazy prices.  

I am being a little flippant in saying that, but to some degree it is true.  

The younger generations in my experience are spending way more money on watches that I or my peers did at the same stages in our lives.  


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