But if the wrong narrative starts on the forums or even in media it could be suicide for the company.
At the end of the day, as it stands, it is actually discrimination: They are discriminating based on gender. Imagine they said, "We are only selling to men" or "We are only selling to people of Japanese decent" or "We are only selling to heterosexual men" or "We are only selling to Christians"... People would be all over that and, effectively, all the statements are the same - The are all discrimination in some form.
They say "Women only" which, really mean "No men". Imagine it said, "No Jews." It's a very, very slippery slope...
To me, they are taking a totally unnecessary risk with this and the right angry person could cause a lot of damage to the brand and are really, yet again, praying on the ignorant watch buyers and catering to flippers (by creating an ecosystem conducive to the quick flip).
They could have taken a very different approach and spent more than 30 seconds "designing" this watch and catered to actual females. Patek, Van Cleef, MB&F, Hermes and countless other great, legitimately creative, brands have created watches that woman want to buy and men (generally) don't. If they actually cared about the female market, that's the approach they would have taken. Instead, they put their typical minimum amount of effort and selling a cheaply made watch with hype alone.
To me, it's just more modern watch world non-sense. Cheap crap in a fancy box falsely labeled "exclusive". Who actually likes this brand? Gimme a break.