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FOMO, I agree, but the product needs to have substance quality attraction to make people want to buy and not miss out. These brands are trying

 

to sell to serious buyers and not to those who will flip them for a profit. For people to buy without seeing or touching the watch is something unique, unless it’s a well known brand. This maybe from a price point of view, lowers the cost to the customer. Also remember, Ming and Kurono have recently been considered for GPHG awards. I am waiting for my watches from both brands, I admit that I brought to see what all the fuss is about. Of course it does help that should I be disappointed that I will unlikely lose should I sell. The main reason I brought is the exclusivity. I am pretty confident these watches will not disappoint.

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