to sell to serious buyers and not to those who will flip them for a profit. For people to buy without seeing or touching the watch is something unique, unless it’s a well known brand. This maybe from a price point of view, lowers the cost to the customer. Also remember, Ming and Kurono have recently been considered for GPHG awards. I am waiting for my watches from both brands, I admit that I brought to see what all the fuss is about. Of course it does help that should I be disappointed that I will unlikely lose should I sell. The main reason I brought is the exclusivity. I am pretty confident these watches will not disappoint.