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Independents

It's only about honesty...

 

And not about the method! If someone wants to use EDM or CNC to produce more watches he can do it and if he has the machines and know-how to do the job himself he can call it even in-house. If he wants to get the parts CNC milled and ready to get their finish, he can do it too but should disclose the origin / processes of their "manufacturing". A watch that is currently called handmade or handcrafted is, with ridiculous certainty, no produced by hand. It's pure marketing and I despise that because of the many reasons listed above. Call your watch hand-finished and be transparent about the origin and processes involved in the creation / manufacturing of the watch. Simple as that.

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