I’ve been saying it for years, specially when collectors express negative comments about the “lower” brands, stating that they’re made by machines(at least they’re honest).
It should be clear for everyone that no watch is made the traditional artisan way for a very long time!
But as you mentioned, what really is infuriating that some brands even display on the dials “hand made”!
A complete fraud.
I completely understand the involvement of modern technologies, but first, be honest about it, second don’t sell it as such...
Also let’s not forget exclusivity factor, this small brands are not making more watches because “they don’t want to” it’s because they don’t have the budget or infrastructure!
Imagine RR making hundred thousand watches, let alone a million!
Glad I’m not alone with this view.