Horological Meandering

I thought this was just some internet nonesense. Really strange collaboration. Really strange. What are your thoughts on this, AP-enthusiasts? ...  

www.watchprosite.com We'll be there. Even bought a new tent!

Good news, it will bring a whole new wave of people into the watch world, and all marketing is good. And it would be pretty ridiculous if someone who owns a genuine AP Royal Oak felt threatened by this, how insecure would you have to be?

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The plastic version just serves to anchor the watches in the general public’s mind. Did Blancpain‘s or Omega’s brand equity suffer? Personally, I think in both cases it actually increased due to higher notoriety of the brands.

I wouldn’t mind seeing the same thing for this AP x Swatch. I am not a collector of AP (prefer Patek and Vacheron) but would buy this swatchified version of the Royal Oak and then turn around and convert it to a steel version once the kits on Ali Express ... 

how fantastic the Audemars Piguet booth at Watches and Wonders was, how incredibly friendly the staff were, how helpful, and how completely unarrogant they were, it became clear to me: they must be having sales problems. 😎

Omega X Swatch made me stop buying omega's. It definitelly ruined the fun for me with regards to Omega. AP x Swatch made me put the RO on the side and chances are super high it wont come to the wrist again and even be sold at one point. This how much i ha... 

For someone who has been on this forum for such a long time and contributed so many posts, I honestly find your reaction quite strange. I hope we can discuss this normally without it turning into some childish argument, because I genuinely do not understa... 

... rest i wont comment.

It would be different if the Swatch tributes were powered by a conventional movement that could be seen as cannibalizing the market for a real AP. Super clones that are nearly indistinguishable from the real thing have been on the market for years and you... 

It is obvious, the real thing cannot be compared in any way to this fun piece! Quite the opposite, the real thing becomes even more attractive!

Nothing new under the sun😉. If it’s true that AP sales are hurting they perpetuated that problem themselves so I don’t feel bad for them one bit. I hope it’s true their arrogance knows know bounds.

At my local store someday...

Perhaps, it’s time to wear the real APs because nobody would care to rob anymore.

The Royal Oak never appealed to me while I have bought both a Nautilus and an Overseas. I actually started viewing the Code more kindly than I view the RO. That being said, I personally would buy an AP x Swatch Royal Oak but only if it is not a pocket or ... 

in this collab? they made good quality, fun, and colorful watches. certainly a break from the usual, sometimes dour, old school of watch making. What's wrong with two watch makers deciding to have a little fun and spice things up a bit? chill 😎

Julia Child took "fancy French cooking" and made it accessible to everyone by demystifying it, showing how with a bit of effort everybody could eat well and enjoy better food. Swatch, with Sistem51, has brought the idea of a 90 hour power reserve automati... 

I have two MoonSwatch, one Speedy (it used to be two). I like wearing all three of them. I will note, the MoonSwatch struck up more random conversations than any mechanical watch on my wrist has done. And mostly with folks that would not recognize a Journ...