It would be different if the Swatch tributes were powered by a conventional movement that could be seen as cannibalizing the market for a real AP.
Super clones that are nearly indistinguishable from the real thing have been on the market for years and you probably still wore your APs, but now that clearly cheap, bright versions of them are on the market that is a bridge too far?
Are you concerned about brand awareness? Yet more people aware of the expensive piece of metal on your wrist? If that’s the case then AP is the wrong brand to try to be discreet with since they have been all about expanding their fanbase for decades.