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Horological Meandering

My definition of a "Great Brand" is a bit different.

 

When I have learned to know my watches which represent all the older great brands, the clearer my opinion comes. With Braguet I am a little bit dissapointed because of some movements which are really nothing special. And in my opinion AP is over-harvesting the RO design and making too many "Limited Editions".

A really great brand which I feel is still under valued is JLC. I would say luckilly because the prices are still mostly on a tolerable level. I guess that the reason why JLC is not often considered as a "Super Brand" is the fact that it is a very big manufacturer with huge diversity of models. What I do not really appreciate in JLC is that they are still using a lot of quarz movements and sometimes making the same watch both as mechanical and quarz. At the same time I fully understand that the goal of the brand is to generate profits to the owners.

Best, Kari

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20 Comments view entire thread 

What do you think is the next "great" brand?

 
By: glorygunners : December 12th, 2010-03:04
I think Chopard and Cartier have the makings to become the next "great" brand. They are introducing many new complications and I am becoming more and more attracted to their pieces. I would be keen to hear your thoughts and comments on the upcoming brands... 

Zenith

 
By: Bruno.M1 : December 12th, 2010-03:25
Already decades imo the most underappreciated brand. Only in the beginning after the El Primero (1969) they got what they deserved. They made 1 big mistake. In the 1980"s they made cheap and ugly quartz movements. And another mistake was the previous CEO.... 

Let's define 1st "great" brand....

 
By: Zoro55 : December 12th, 2010-04:55
...this is very personal, for me the great brands are : Rolex, Patek, AP, Lange, Vacheron, Breguet ( even if i am not a fan of VC and breguet ) The following brands have the potential to join the club, but IMO they are underdogs : 1- FP journe, the most u... 

Interesting views.....

 
By: MiniCooper : December 12th, 2010-06:23
I would also add Blancpain to the manufactures to watch..... Excellent movements and a quality of case and finishing that puts many to shame.... Cheers

true...

 
By: Zoro55 : December 12th, 2010-11:25
... oldest manufacture out there, and considered with Breguet, Patek, AP, VC, as being part of the big 5. Interesting topic. Unfortunatly, blancpain has been under the dust for too long, and when J-C Biver revived it, he did a good job, but not enough IMO... 

My definition of a "Great Brand" is a bit different.

 
By: dr.kol : December 12th, 2010-13:10
When I have learned to know my watches which represent all the older great brands, the clearer my opinion comes. With Braguet I am a little bit dissapointed because of some movements which are really nothing special. And in my opinion AP is over-harvestin... 

Cartier

 
By: Hororgasm : December 12th, 2010-12:50
Got loads of brand history, thriving jewelry business and accessories business, romance in product and philosophy, strong identifiable products, Richemonts financial clout, and importantly, a renewed zeal n focus on watchmaking.

Difficult question

 
By: ebcohn1 : December 12th, 2010-15:28
With many possible answers, however I will put Grand Seiko forward. A better appreication world wide.

personally i think of GS

 
By: mr : December 12th, 2010-15:38
as Lexus, the car manufacturer... Even though their cars are absoloutely wonderful and are some of the most "luxurious", comfortable, and technologically advanced cars out there, i just feel that theres some thing missing.. Its the feeling you get when yo...