maximus
27
+1 Zenith
A true manufacture with 145 years continuous history, including the birth of the El Primero - enough said! Zenith is already everything brands like IWC want to be!
The technical merit of the product is unquestionable and under the new direction, their collections are now very attractive. So many 'big brands' are actually just well marketed brands - for me, Zenith is the opposite - instead of spending millions to get Kevin Spacey to wear their watches, they spend it developing mind blowing complications like the Zero G.
However, if by the 'next big brand' you mean a potential boom and bust, then it could never be a historical brand like Zenith, it would more likely be a trendy brand, but i have no interest in trendy brands!
What do you think is the next "great" brand?
I think Chopard and Cartier have the makings to become the next "great" brand. They are introducing many new complications and I am becoming more and more attracted to their pieces. I would be keen to hear your thoughts and comments on the upcoming brands...
Zenith
Already decades imo the most underappreciated brand. Only in the beginning after the El Primero (1969) they got what they deserved. They made 1 big mistake. In the 1980"s they made cheap and ugly quartz movements. And another mistake was the previous CEO....
Let's define 1st "great" brand....
...this is very personal, for me the great brands are : Rolex, Patek, AP, Lange, Vacheron, Breguet ( even if i am not a fan of VC and breguet ) The following brands have the potential to join the club, but IMO they are underdogs : 1- FP journe, the most u...
Interesting views.....
I would also add Blancpain to the manufactures to watch..... Excellent movements and a quality of case and finishing that puts many to shame.... Cheers
true...
... oldest manufacture out there, and considered with Breguet, Patek, AP, VC, as being part of the big 5. Interesting topic. Unfortunatly, blancpain has been under the dust for too long, and when J-C Biver revived it, he did a good job, but not enough IMO...
My definition of a "Great Brand" is a bit different.
When I have learned to know my watches which represent all the older great brands, the clearer my opinion comes. With Braguet I am a little bit dissapointed because of some movements which are really nothing special. And in my opinion AP is over-harvestin...
Cartier
Got loads of brand history, thriving jewelry business and accessories business, romance in product and philosophy, strong identifiable products, Richemonts financial clout, and importantly, a renewed zeal n focus on watchmaking.
Difficult question
With many possible answers, however I will put Grand Seiko forward. A better appreication world wide.
personally i think of GS
as Lexus, the car manufacturer... Even though their cars are absoloutely wonderful and are some of the most "luxurious", comfortable, and technologically advanced cars out there, i just feel that theres some thing missing.. Its the feeling you get when yo...
