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DOXA & Jacques-Yves Cousteau U.S. Aqua Lung Branding
In the late 1960s, Doxa consulted with divers, including Jacques Cousteau, then chairman of "U.S. Divers," and Claude Wesly, to create a watch with the required features for diving. Jacques-Yves Cousteau had a significant connection with Doxa watches, which were used by his team during their underwater expeditions.
The original U.S. AquaLung-branded Doxa originally made by DOXA and not by Syhron bezel is marked in feet, while the non-AquaLung-branded Doxa bezels are typically marked in meters.
DOXA partnered with Jacques-Yves Cousteau to develop the SUB 300, a dive watch that became popular in the diving community. Cousteau's US Divers company distributed DOXA watches in the Americas, featuring the Aqua Lung logo on their dials. This partnership began in the 1960s, with the SUB 300 being launched in 1967. The SUB 300T Conquistador, equipped with a helium escape valve, was introduced in 1968, further cementing DOXA's reputation in the diving world.
Review
Jimly reviews his DOXA Sub 300 "Black Lung" LE, detailing its wearability, unique dial, COSC ETA 2824-2 movement, and overall build quality.
2 replies768 views
Vintage
Discover the ultra-rare Doxa Sub 300 'Black Lung' (no T) from 1967/68. Bill shares its prototype history, commercial diver use, and unique dial.
36 replies7129 views
Review
Explore the Doxa SUB 200, a classic dive watch with a 42mm case, ETA 2824-2 movement, and sapphire bezel. Discover collector insights and its value proposition.
28 replies3774 views
DOXA & Jacques-Yves Cousteau U.S. Aqua Lung Branding
In the late 1960s, Doxa consulted with divers, including Jacques Cousteau, then chairman of "U.S. Divers," and Claude Wesly, to create a watch with the required features for diving. Jacques-Yves Cousteau had a significant connection with Doxa watches, whi...
A true tool watch in every sense of the word.
The history of these Doxa dive watches is often overlooked and not given the recognition they deserve IMO, although not quite my taste I can still appreciate them for what they are great divers and true tool watches of the time. Marc
These recent Doxa posts are so awesome, great history, very capable and good looks, what more do you need!
Have to say I am very close on a 300B, the more modern take appeals to my eye. The 42.5 size makes me a tab nervous for my 6.5 wrist.
he had LOADS of ...
Jacques-Yves Cousteau Wrist Watches Rolex Submariner : Jacques-Yves Cousteau wore this watch, which gained notoriety after the release of his film "The Silent World" in 1956. Blancpain Fifty Fathoms : Cousteau's chief dive engineer André Laban wore this w...
This is one of J-Y C's own Doxas . . .
[photo credit: Dr No / wrist: Bobby] . . . that was gifted to one of my acquaintances by Cousteau's son, Jean-Michel Cousteau. Apparently father and son had a falling out, and J-M C no longer felt attachment to the watch. Art ...