DOXA & Jacques-Yves Cousteau U.S. Aqua Lung Branding
By: hmmmcamu : March 25th, 2025-01:06
In the late 1960s, Doxa consulted with divers, including Jacques Cousteau, then chairman of "U.S. Divers," and Claude Wesly, to create a watch with the required features for diving. Jacques-Yves Cousteau had a significant connection with Doxa watches, which were used by his team during their underwater expeditions.
The original U.S. AquaLung-branded Doxa originally made by DOXA and not by Syhronbezel is marked in feet, while the non-AquaLung-branded Doxa bezels are typically marked in meters.
DOXA partnered with Jacques-Yves Cousteau to develop the SUB 300, a dive watch that became popular in the diving community. Cousteau's US Divers company distributed DOXA watches in the Americas, featuring the Aqua Lung logo on their dials. This partnership began in the 1960s, with the SUB 300 being launched in 1967. The SUB 300T Conquistador, equipped with a helium escape valve, was introduced in 1968, further cementing DOXA's reputation in the diving world.
The history of these Doxa dive watches is often overlooked and not given the recognition they deserve IMO, although not quite my taste I can still appreciate them for what they are great divers and true tool watches of the time.
Omega Seamaster 1000m: Omega developed this watch during the 1963 Conshelf II experiments, which led to the creation of the Seamaster 1000m and Ploprof 600.
Omega Ploprof 600: This watch was tested and used by the same divers as the Seamaster 1000m.
Doxa Sub 300 (by DOXA): Cousteau endorsed this watch, which was released in 1967 and branded with the black-and-yellow logo of his American scuba gear company, US Divers Co..
Omega Marine Chronometer: This quartz watch was a beloved piece of Commander Cousteau, being the first wristwatch ever to be awarded certified status as a Marine Chronometer.
. . . that was gifted to one of my acquaintances by Cousteau's son, Jean-Michel Cousteau. Apparently father and son had a falling out, and J-M C no longer felt attachment to the watch.