A Surprise

Mar 24, 2010,12:38 PM
 

I was quited surprised to read a post on this forum which issues such kind of criticism regarding the watch business. From my point of view this criticism seems very biased. There may well be an incredible amount of new money waiting to be earned by horological artists, who perfectly understand the watch business of today and whos creations are perfectly designed to fit the demands of the new markets. But I am sure there is still enough money left for traditional watch manufacturers ruled by traditional mindsets and producing traditional watches. Just let each of these parties do their business.

Best regards, Heinrich

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Some at Basel may feel telephone lines and typewriters are the FUTURE

 
 By: bernard cheong : March 24th, 2010-02:49
One thing I felt about the Basel fair versus the SIHH...is that : My first impressions are that some Swiss do not understand the watch business. They know about old traditional watchmaking, but due to insecurity, and a sense of "superiority", or " condesc...  

Thanks hugely Bernard...

 
 By: pplater : March 24th, 2010-03:14
... thank you, thank you, thank you for a wonderful 'stream of consciousness' report which offers some genuinely interesting and authoritative insights from 'behind the curtain'. (Unusually perhaps): we will have to agree to disagree about Arpa though! Ch... 

I searched for the damned ARTYA watch you know!

 
 By: bernard cheong : March 24th, 2010-05:51
I was there from the bloody day before the fair opened, and finally saw the booth 2 hours before I left. I bought the watch you see here....apparently this is the ONLY untreated (unshocked) version and with the prototype, simpler hands. But the model I lo... 

"Arpa vision"...

 
 By: pplater : March 24th, 2010-09:48
.... isn't that an oxymoron? This is not intended to offend those who admire his body of work - watches made from the steel of the Titanic; watches with two tourbillons incapable of telling the time; now watches made of dino dung. Rather, it is intended t...  

I like it.

 
 By: pjbocean : March 24th, 2010-11:04
in all its rough form. Let me know if you get board with it. I agree with many of your thoughts. I have made similiar comments as I am weary of remakes by many brands. So many brands are looking backwards instead of forward- although in the case of Zenith... 

Hi Bernard

 
 By: 41northpole : March 24th, 2010-03:52
Maybe post of the year !! Certainly seems the Swiss don't understand many markets at the moment, not only with product, but also price. I'm in the UK and pretty much every time you pass by a watch window the prices have gone up. Okay, Sterling isn't doing... 

Is that the famed sh*t watch?

 
 By: ArthurSG : March 24th, 2010-04:34
If it is, I can;t wait to tell the owner that's a piece of sh*t you;re wearing...LOL. While I obviously do not have the extensive experience and knowledge you do, I do like your "Real McCoy from the 70s" reference. I was just telling a mutual friend that ... 

I ask myself..who builds MORE replicas? Legal ones. Archives? Or copies.

 
 By: bernard cheong : March 24th, 2010-05:55
What are replicas? When we make them with a copyright? Is that why we spend money, or yours rather, in resurecting a company? Why do companies "need" resurection? Why not rebuild..if they are alive....or start a new one (if dead). Archives? And that we ca... 

Is this the famed sh*t watch

 
 By: ArthurSG : March 24th, 2010-04:37
Realized I posted this under the wrong post... sorry If it is, I can;t wait to tell the owner that's a piece of sh*t you;re wearing...LOL. While I obviously do not have the extensive experience and knowledge you do, I do like your "Real McCoy from the 70s... 

PRECISELY the sharp point of observation..one component fabric of design is faecal

 
 By: bernard cheong : March 24th, 2010-05:43
The faecal or coprophite (erm..corporation..corprophite?) wristwatch is a MUST buy....I can break into giggles of insanity. I have 5 witnessess , of which 2 are from Revo USSR, that I bought this watch. This one...is an untreated..meaning it has not gone ... 

Ha! What a crap buy LOL!

 
 By: ArthurSG : March 24th, 2010-05:47
I need to see that piece of sh*t the next time we meet LOL

Interesting piece Bernard

 
 By: Massi : March 24th, 2010-06:29
I am looking forward to seeing it on your wrist. It really looks cool to me.

Thanks for posting that passionate reality check

 
 By: mrsnak : March 24th, 2010-07:39
I think the old money is what keeps much of that tradition alive, and I'm not sure it's all a bad thing, except when it stifles thinking outside the box and innovation. The world market will dictate what sells and what doesn't.

A Big Hug

 
 By: Meehna : March 24th, 2010-08:41
If you were in front of me, I would envelop you in a huge hug for amusing me, educating me and having the fortitude to always speak your mind. Bravo, Bernard!

Let's meet in twenty years from now on ...

 
 By: Marcus Hanke : March 24th, 2010-09:12
... and look which brand still exixts then: Patek or the Dino sh*t watch. Or RM, MBF, if you prefer. If survival is the main indication for correct market evaluation, the "old men's money" companies seem not to perform too badly ... Anyway, however, I agr... 

Marcus, I agree...

 
 By: ThomasM : March 24th, 2010-10:13
Hi, Marcus, Hopefully twenty minutes of typing won't go "up in smoke" this time. Thanks for the "counterpoint" to Bernard's iconoclasm - internet communities tend to love to cheer "new society" and embrace technology and the shifting of the socio-econo-po... 

I mean no malice. This post is meant to inspire some thoughts.

 
 By: bernard cheong : March 25th, 2010-10:56
From both industry, designers, customers and mainly people who buy something of BOTH relevance and beauty (ugliness is part of the same coin). Thanks Thomas for understanding. Your friend, Bernard This message has been edited by bernard cheong on 2010-03-... 

Survivability of a company

 
 By: ArthurSG : March 24th, 2010-20:20
Is more a function of its business model (amongst many other things) and while I see what you’re saying and it’s very helpful from a servicing point of view if companies are still around in 20 years, I’m just wondering from a collectors’ point of view, is... 

You are right, but this is an entirely different question ....

 
 By: Marcus Hanke : March 25th, 2010-03:41
... Bernard's rant I replied to was a dismissal of certain company strategies as completely out of time and wrong. I replied from a point of view of the companies, that long-term success might exist without hanging on the lips of the trendy people. From a... 

What is a "collector?"

 
 By: ThomasM : March 25th, 2010-10:53
?

Damn, Thomas, you read in my mind...

 
 By: amanico : March 25th, 2010-11:51
I am preparing something about the PP 5070, and I'm thiking veeeery loudly about that question... Best, Nicolas

Roger... :)

 
 By: amanico : March 25th, 2010-11:55

Won;t this question inevitably

 
 By: ArthurSG : March 25th, 2010-19:59
go back to the conclusions of "different strokes for different folks " and "respect for others' choice" given there can never (from what I read) be one consistent definition of a collector if indeed a right definition exists in the first place?

Simply fill in: "Thomas" ;-)

 
 By: Marcus Hanke : March 26th, 2010-02:57
I knew that the term "collector" would stir some movement. For the context of the original post, it might have been better for me to use the term "consumer", or "customer", or "watch buyer interested in the development of horology as a whole". Regards, Ma... 

I was told of this and I hope it materializes. This will

 
 By: ArthurSG : March 25th, 2010-19:48
be a major boost for the indies.

aw crap.

 
 By: ThomasM : March 24th, 2010-09:57
Hi, Bernard, That was NOT a play on the Artya watch thing... I just wrote 500 words ripping the generally haughty and arrogant culture that has become VC (with all due respect to friends like Alex Ghotbi and Christian Selmonyi) as well as commenting on th... 

All it needs is a date indicator...

 
 By: chaser579 : March 24th, 2010-10:56
and a chronograph function, EOT, moonphase/age of moon cycle, GMT indicator, and reserve de marche (power reserve indicator, not a marching band), and, oh, a sonnerie of course, and I'd wear it. Coolness. Or crapness, whatever! Thanks, my LOL! for da day ... 

Sonnerie..

 
 By: ArthurSG : March 24th, 2010-19:47
it'll be interesting to know how this intersting choice of material conducts sound.....

A Surprise

 
 By: Heinrich : March 24th, 2010-12:38
I was quited surprised to read a post on this forum which issues such kind of criticism regarding the watch business. From my point of view this criticism seems very biased. There may well be an incredible amount of new money waiting to be earned by horol... 

Some statistics...As

 
 By: sidneyc : March 24th, 2010-17:00
As I mentioned previously in another thread. China accounts for nearly a third of Swiss watch exports, and China + Singapore accounts for almost 40% (Source: Financial Times, March 19 2010). I do agree with Bernard that if there are still people in the wa... 

I still buy Pateks today as well. It's condescension that's not healthy

 
 By: bernard cheong : March 24th, 2010-23:03
of course, I do not expect all to share one view. Especially views coming from my quarter which is not a majority segment. Nonetheless...taking a point from "Plato's Repbulic" 380BC...beauty and ugliness are one because they are two. In Socrates argument ... 

Insightful comments - brutal watch

 
 By: Nomer : March 24th, 2010-16:33
Having had some personal fun at Artya's expense in recent posts, it's nice to see an attractive "brutal" watch. The rugged style plus simpliciity (especially the latter) gives it a certain attraction. But for my taste, that is about the limit in this styl... 

Choices choices choices... and influence

 
 By: Ancienne Le Brassus : March 24th, 2010-18:06
Just a morsel to this thread, in the end if you have Horological education that Bernard does, and the pocket book to back that taste (to quote a 1950s AP ad line "if you have the taste and the means") you can actually act and react to the establishment, a... 

Thanks for your post Bernard. I enjoyed reading your rant

 
 By: AnthonyTsai : March 24th, 2010-19:26
but I kind of disagree with your later part about the Artya watch. A watch like this is what I consider to be a watch that gets lots of talk but will disappear off the face of the planet, such as the infamous "Pet Rock" craze. It is always interesting to ... 

Great post, Bernard. To me, though, the heart of the market remains

 
 By: mkvc : March 24th, 2010-20:13
people who are not European old money but see European old money as the epitome of class and aspire to partake of its atmosphere and values. While there are certainly other segments of the market, that part is large and has a lot of spending power. It wil... 

The classic Buick Streamliner 1948

 
 By: bernard cheong : March 24th, 2010-23:23
This classic Buick Streamliner is restored for the 2010 Concours. Its original construction took over two years, built with an aluminum body around a steel chassis. Not likely that you’ll never see it on the auction block. It's not the "Patek" or the top ...  

Well, this car was ugly in 1948 and still is ugly today ....

 
 By: Marcus Hanke : March 26th, 2010-03:12
... neither can I come to think of it as revolutionary. Streamlined cars were common after WW2, When looking for the revolutionary impulse, you should search ten years before: Best regards, Marcus...  

Well, how long did Cord last for?

 
 By: BDLJ : April 7th, 2010-20:19
They might have been interesting looking, but they lasted what, 9 years? After making terribly unreliable cars, the company died with most of its inventory unsold. Now, they are admired and super-collectible. Isn't that a good analogy for what Bernard is ... 

Kudos

 
 By: Cookies : March 24th, 2010-21:59
Those are moving words,and am sure many here await your engaging intellectual posts.Actually,I like the Dino poo version watches,and similarly but sadly, the decline and inaccessibility of JD puts me back on the exotic material dial versions.

Bernard, you are right in the context of the extreme minority group of people

 
 By: ling5hk : March 25th, 2010-04:00
Majority watch lovers still die for Patek, Rolex, VC (predominantly pet brand for Chinese from mainland) and .... You may say they are not sophisticated, shallow, not educated, .................. but they are the recognised market forces that keeping the ... 

I'm sceptical and I think that watch is damn ugly

 
 By: SJX : March 25th, 2010-06:11
but in fairness, I have been sceptical of your opinions before but you have frequently been right. I do agree with your thoughts on the culture of the industry though. Be that as it may, that Artya - all of them in fact - look terrible! - SJX

The ugliness, no inverted commas here, is the essence

 
 By: bernard cheong : March 25th, 2010-10:51
For once..no one tried to make a plain ugly watch. He tried to cut it with a saw..hence the gashes, and used faecal (not in this one) material etc..certainly a very good statement piece. I don't admire its beauty. I admire its message, although I don't 10... 

So you think...

 
 By: cen@jkt : March 25th, 2010-11:17
my fabolous rolex leopard watch is ugly? At least it's adorned with magnificent and glorious precious stones along with wondrous movement inside. And most importantly, it ain't got no shit on the dial cen@maldives (working of course!)