Imagine a watch as thin as a leaf of paper.
Bulgari shows off where they capable of, and if you see a lot of complications make watches thicker, it is good to know Bulgari do not want thick unpleasant watches.
But if you look at Moser, they have that amazing vertical balance spring, and than you right, it looks better than a Bulgari.
It is apples and peers from my side, albeit i like Mosers way better.