Dmitriy
402
The Rolex patent for the bezel does not belong to the diver philosophy.
Sep 15, 2023,14:10 PM
In February 1953, Rolex applied for a rotating bezel, the operation of which provided for a wider range than diving. In the patents CH312285 and CH305177 cited in the article, there are no lines about diving at all. This is due to the fact that initially this bezel was created for the Turn-o-Graph model, and not the Submariner. The Turn-o-Graph was the first, possibly the only Rolex model where the bezel patent was mentioned at all. Which was advertised as a tool for timing races, negotiations, flight time, etc. In fact, the Submariner is a Turn-o-Graph with a higher degree of water protection, no more.
Patent CH322328 from Rayville (Blancpain) 1954, on the contrary, indicates the design of the bezel specifically for diving, with its protection against accidental displacement, with luminescent numbers applied to it. That is, JEAN J. FICHTER more fully revealed the goals and objectives of diving watches than Rolex.
Regarding the unidirectional bezel, there is a Rayville advertising poster that clearly shows how to use the bezel. Pressed down with three fingers and turned in one direction, clockwise. If the rotation would be in either direction, then the picture would certainly have an image of the direction of the arrow in both directions:
Not so long ago, Europa Star magazine published an article on its website dedicated to advertising watches in the twentieth century:
In an article advertising the 1950s, the magazine cited a Rayville/Blancpain advertising poster from 1957 with Fifty Fathoms watches, where it was indicated that watches appeared in 1953: