In this world of Royal Oaks, Nautiluses, Daytonas, and RM11’s where everybody literally has some variant of the same watch, it’s nice to see some differentiation these days.
Certainly not loved by everybody, but the more I see it, the more I get it. Subjectively it’s definitely different and not everybody’s taste.
But objectively, it may be an incredibly brilliant move from a business and branding perspective. Putting on the logical hat - It may be incredulous to recognize that:
A) The special edition model auctioned is literally the *fourth* highest modern day watch auctioned *ever* (the others being a Patek 6300A, the 5016A, and the 5208T - all three which all are super multi-complications with 3-10 times the retail of the AP) - I know a lot of you question the result, but this is a unique accomplishment
B) That this is literally a series of 250, out of approximately 40,000 watches manufactured per year at AP. This compared to 53000 manufactured by Patek. And, it seems to be the only Marvel release planned in the next four years...so a drop in the bucket in terms of total volume, but it’s incredible the publicity the watch has generated for such a small edition...
C) That much to the surprise of many, the secondary market is showing an equally incredulous value for the watch, similar to RM levels and Nauti anniversary models...
And, I’m definitely appreciating the craftsmanship, the artistry, and the engineering of the watch. Certainly not for everybody, but I am sure it will be a conversation starter at any event! Maybe it’s nice not to have yet another version of a popular model with other collectors...
As an equal Patek collector and AP collector, I’m absolutely blown away by the impact to date in such a short period of time. Yes, I’m on a list for two Patek’s this year (and equally two AP’s), but this AP BP is starting to become interesting...
Just random thoughts, for consideration...
Peter