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Audemars Piguet

I might have oversimplified the 'cultural significance' element of the Black Panther above.

 

In pure business terms its a Disney product now. The main purpose of Marvel movies is to communicate how great the US military and intelligence agencies are, with some crash-bang-wallop thrown in for a treat. It's not nearly as sharp-edged as the comics were back in the day.'

So what we're left with here is two corporates finding common ground on a product. Or product placement as product. I think on those grounds I would be skeptical on the watch's merits. But if I was a 12 year old boy again I would think this watch to be the height of cool, even if it was impossibly unattainable. Clearly it appeals to some adults too, so that would appear to mean mission accomplished.

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