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Audemars Piguet

I can't add anything specific to this case. Regarding AP's strategy against fake watches...

 

This brand is extremely vigilant and fights the good fight. I don't see this as hurting AP's image at all. They did not make the fake watch, instead they make products so desirable that everyone wants to copy them (even some real brands, we clearly see AP inspiration across several levels). So it is flattering really.

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