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Ap has always done something new and different ..

 

First to create an expensive steel super luxury watch , been the first to use cutting edge materials in their case making and first to engage sports personalities as ambassadors and issuing limited editions in conjunction . Ap marvel was a daring move and what may seem to be a cardinal mistake by the brand to us may turn out to be opposite . The moment Ironman is launched trust many like myself will be waiting in line to get one like we all fell for Romaine Jerome PacMan editions and the hideous outer space alien looking watches by MB

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