I...I buy a Montblanc.
I have three MB writing instruments and I value them dearly...but I think the big problem that MB have in securing a market for their watches is that they are between the wrist and the elbow. (Fanatically speaking...Ma Ma Who Who ?)
In the world of luxury writing instruments they are certainly right up there...but like all expensive brands, they are unknown to the masses.......so if they enter the watch business with a high price product line, then they are not using their existing reputation to market to the masses because the masses do not know them.... as the masses do not know Breguet, PP, AP, lang etc......so then, those few who do know MB are the top end buyers of products and also know their watch top end products, brand history and movement makers.
It seems a bold move to take by MB, and while I understand a corporation venturing into new ground...if it were for financial return, it might have been better to buy an existing product and market it under it's original name while using the world wide MB infrastructure to promote same....or alternatively, as has been said here already...start off with a much more realistic price on these lines and wait for the consumers to sing the praise and create the frenzy.... rather than the maker setting a goal that may take a generation to recognize and appreciate.
If PP produced a Rolls Royce standard auto and placed a $1Million tag on it, would it get a serious response as competitor to Rolls or Bentley?
Regards,
Jack