For me its Vacheron. Their 270th anniversary line, their exceptional timepieces like the solaria ultra grande complication la première and their upcoming Concours d'Élégance Horlogère. Seems like they listen and engage more than the other brands, This pro...
We had a similar plan on WatchProSite - and that's our WristScan. We chose not to call it that as it a "Concours d'Elegance" (French for Competition of Elegance) as we wanted it to be more collaborative and not "competitive" per se. Back to Vacheron Const...
Patek wouldn't have a "competition of elegance" as such a competition could be seen as inelegant. Encourages participation? What participation? It's not like you restored the watch yourself... It's just you own it. A competition of elegance in the watch w...
Imagine if you were Chanel; and you had such a competition. Would the Chanel Maison want to admit that Lagerfeld's designs are better than the current designer Matthieu Blazy's? In the car world, it makes more sense. As it's still a competition of eleganc...
But the idea here is auction-related. Auction houses need "winners" to generate interest so these pieces will increase in value. Brands need value increases since a real driver of watch sales is value retention related. And a rising tide lifts all boats, ...
Competition implies winners and losers, which feels inelegant and philosophically messy. A showcase or celebration of historical pieces fits far better. Where I disagree is on participation. Participation in watches isn’t about restoring a movement yourse...
and I think VC suffers from being part of Richemont, with a lack of true personal vision at its head. By comparison, I find what Karl-Friedrich Scheufele is doing for both Chopard and Ferdinand Berthoud much more interesting. I don’t like all the decision...
Establishing the PF format and working within that on dial updates etc., really enjoying what they are doing, VC of course, every year they come with exceptional novelties whereas I feel PP have a more glacial approach... I like Moser also, for similar re...