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Rolex Axes “Carl F. Bucherer” Watch Brand per BILANZ

 

After ~25 years of losing money, Rolex has decided to the brand loose, they aren't a charity after all. Did it have to be this way? The Parmigiani brand has recently become profitable, so nothing is impossible.


Link: https://www.handelszeitung.ch/bilanz/watches/rolex-zieht-carl-f-bucherer-den-stecker-793434




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